Mary Jo Foley is not convinced of the direction of MS' latest marketing campaign:

"When I explain Windows Live, I describe a service that seamlessly brings Web experiences together with Windows software and provides greater relevance in people's lives," Irving said. "Saying that Windows Live is simply extensions to Windows is too Windows-centric, and saying that it is MSN services rebranded also sells Windows Live short….This isn't about rebranding MSN, it is about building holistic and unified experiences."

That sealed the deal for us. Live is .Net in sheep's clothing. Or maybe it would be more appropriate to say the Live emperors have no clothes?

I never quite understood the .Net campaign and I don't understand what's so special about Live.  If a geek can't get it, how is the average Joe user supposed to get it?