There are certain times when I really have to applaud the customer relations department at certain companies. After sending back a "defective" product, I received the following letter in the mail:
Dear Everybody's Nuts Fan,
Thank you for returning the closed pistachio that snuck his way into your package of Everybody's Nuts.
We try our very best to keep out the riff-raff and maintain our incredible high standards for Big. Open. Pistachios. But every once in a while, a particularly clever pistachio finds his way into a box. Perhaps he enlisted a few friends to create a diversion that distracted our inspectors for just a moment. Perhaps he his in a corner waiting for the ideal opportunity. Sadly, we'll probably never know the real story.
Please be assured that we will send this wayward pistachio to therapy to see if we can get him to open up. Our counselors have had great success with some new bio-feedback techniques.
True to our promise, we have enclosed a coupon good for a new package of Everybody's Nuts. You may wish to use this as an opportunity to try a different flavor of Everybody's Nuts:
[...]
Thank you again for being a good Samaritan and sending this little fellow back to us. We hope you continue to enjoy Everybody's Nuts.
That's right, ladies and gentlemen, I received a coupon for a free box of nuts simply because one of the pistachios I had purchased wasn't opened. Now that's what I call standing behind your product. Regardless of the fact that the pistachios that I did eat were very yummy, I am now an Everybody's Nuts customer for life for the sole reason that they had the gumption to stand behind their product.
Created 10/29/2007 1:06:43 PM email | website
I remember when I worked for "a major hotel company" and we had a seminar on customer service and the impact both good and bad service has. Monetarily, one bad experience could cost over $100,000 in lost business just from word of mouth from the affected guest.
With one free bag of nuts, how much business will this company get from your comments and endorsement. I know I'm going to try them out now! It's good to see a company that stands behind their product - and has fun doing it as well!